Author here:<p>I'm a professional FE Engineer and we're currently working on self-serve.<p>I've written this blog post for Indie devs that struggle with initial churn and can mitigate it by introducing a simple self-serve model to their product.<p>Most people don't know about self-serve, at least I didn't. I'll be writting some more stuff regarding product-led development.<p>More on this can be viewed on my Twitter profile @mihanovak1024