On the flip side, if these deepfakes are so simple to generate, they will surely bombard us constantly throughout the day - radio, TV commercials, youtube videos, podcasts.<p>And people quickly become desensitized to that kind of thing. It could be the case that, after some initial "ramping up" period, these deepfakes are so cheap and abundant that no one falls for them.<p>When was the last time you got a call from a number you didn't recognize, and you actually picked it up? If you're like me, probably not in a long time, because you're aware it's almost certainly some scam/robo call.