What they really need to do is layoff BrightScript. They are certainly big in the streaming device space, but not enough to justify having a proprietary language. The rest of the industry is coalescing around portable apps based on web tech while Roku is derided and only begrudgingly supported due to their current market share. But Roku’s market share has been relatively flat while FireTV has grown to equal them, and Roku should be terrified of the cliff BrightScript puts them on. Every company would love to kill their oddball BrightScript app as soon as possible and that’s a dangerous position for a company without a defensible moat. See their lost battle with YouTube to see how much clout they actually have.