i like this movement, despite the other posts here. perhaps "less-social" would be a better term, or "slower"?<p><i>slow-social</i>?<p>something like slow food?<p>the problem is that per-click and per-view economics tend to drive users towards shorter operations. i suspect game mechanics do too. and this connects to something that has been worrying me for a long time - that there are "deep" social mechanisms, which we don't understand well enough to use in a wise, balanced way, that are being exploited for financial gain. to some extent that's always been an issue - i wouldn't be surprised to learn that advertising has been leading sociology / psychology for years - but it seems to be getting worse as the medium (the web v magazines, for example) becomes more immediate.