Microsoft is in a really special place for me right now from the perspective of both technology owner and investor.<p>Azure growth was inevitable based upon my (positive) experience over the last 3 months splitting an org into multiple tenants. Enterprise applications + app proxies are an amazing way to get your employees off legacy VPN crap and working with a simple org-wide SAML/MFA/SSO flow. And, this stuff actually works. It doesn't require invoking a bunch of arcane APIs to get the job done. I haven't seen anything short of a few Cloudflare offerings that gets anywhere close.<p>My most recent shit-test for Azure was building a FreePBX instance (i.e. non-windows) from install. It took me less than 1 hour to go from downloaded ISO to booting VM in Azure. The reason I made it from scratch is because I wasted an entire day trying to get AWS to export the old EC2 copy. I got <i>something</i> out but it definitely wasn't planning to boot up for me.<p>I am at a point where an "all-in" Microsoft stack is a super compelling idea. Today, when I go and look at Azure Active Directory, I have a level of confidence that simply does not exist anywhere else. <i>Everything</i> can be made to suffer our policies and procedures from top-down. Even other clouds. I've got AWS running as a sidecar to our AAD using SAML & SCIM to sync+auth identities. The only things keeping us from chopping AWS completely are Route53 (<i>just</i> domain registration) and S3 (because we are too lazy to learn something new at the moment). We currently have no direct exposure to Google products or services.<p>I would like to add one extra "FU" that I perceived throughout the Azure vs AWS experience: Microsoft has a browser plugin that will automatically run through the AWS control panel on your behalf in order to configure certain SAML/SCIM integrations. Clearly, at some point someone at Microsoft thought "this AWS UX is way too confusing for our customers" and actually cared about it enough to do something.<p>None of this even touches on Office, .NET, GitHub, Visual Studio, Xbox, etc. Each of these on their own would be a compelling reason to invest.