Being smart with your money is about fully understanding the financial choices you make and seeing the entire picture - the true cost and total cost of ownership when you commit to a device, transportation, pet, or even a child.
I think the part about the iPhone is a bit convoluted. The author wraps up the phone and the service, which are not the same thing. <p>A more accurate comparison would be the difference in the price of the iPhone service vs. previous service. This all assumes that you already have a cell phone, which I believe is a fair assumption.