One interesting response in the reddit thread about this was someone saying "...now you can fund the shit that nobody still wants to play?", followed by "20.000 is nothing", when another poster pointed out that over 20.000 people were already backing this project.<p>This seems to be exactly the publisher's point of view. If you consider marketing, development costs, console licensing fees, ... paying everyone involved in the project and to make sure that there's still profit left over for everyone involved, then 20.000 people buying your game is not that much.<p>However, for me this kickstarter project is kind of the opposite of pirating, where the developer gets the money before the development process has even started and they don't need to worry if they will break even, since the original goal has already been reached anyway.
Plus, as already mentioned several times, they cut out the middle-man with this approach, so that this could definitely open doors for new & interesting projects.<p>Even though 20.000 is not much for a publisher of a AAA title, I am pretty sure that the final amount will turn heads in the gaming industry and might spawn some new developer <-> customer relationships similar to this kickstarter funding.