DJ'ing - not the wedding or corporate event type - is two things:<p>- Sometimes you give the room what it wants<p>- Sometimes you give the room what it needs<p>The better you are at the latter, while leading the room to believe it's the former, the more you're able to make a name for yourself.<p>On the other hand, simply banging out the obvious, with no story, no journey isn't special. It will only get you so far. Who is going to champion average, if not forgettable?<p>Yeah, I suppose startups are the same. Safe will only get you so far. Better to skate to where the puck is going to be.