Its about time to distribute a radical new way of ads. We've had the same version of the fossil like "in your face" campaigns for the past 80 years. No matter how you try to tweak it, it will always end of being the same version of a very ineffective form of brand recognition. There are very early stage solutions to this problem with the start of social ads and and recommendations. We need to make greater strides to precisely expose users to the products that they need, at the same time removing the clutter. This benefiting both the distributer and the receiver (from shooting themselves in the face). :)