Oh, so <i>this</i> is how my PII winds up in any number of jointly shared "data lakes"...<p><i>Amelia: Okay, but what does this project involve? I mean, really? Have you thought about the details? You want us to get all of your Facebook data, all of your Google Ad Words data, all of your Amazon data, all of your print data? And your entire catalog? And all of your sales data? That’s an enormous amount of data.</i><p><i>Me: Oh, I see. You need a place to put it.</i><p><i>Amelia: We need a place to put it. So we are going to build our own, internal data lake, and we will put your data there. But I’m thinking, wait, does that make sense? We build a private data lake full of your data? Won’t you want access to that data lake?</i><p><i>Me: Yes, of course. If it’s our data, then we would want access to the data lake.</i><p><i>Amelia: That’s what I’m thinking.</i><p><i>Me: Since you have to do it anyway.</i><p><i>Amelia: Exactly. There is no other way we can do it.</i><p>what I'm thinking is that there is another way to do it.