Cultured meat is all bullshit marketing until supermarkets at least sell simple tofu for less than chicken. It's just mashed-up beans, loads of water and a teaspoon of rock powder!<p>The Chinese supermarkets can do it, but in normal supermarkets, everything meat-free is positioned as a luxury rich-people thing. Organic this, handmade that, marinated the other. Hovering at £6 or £8 a kilo. Meanwhile the shelves next to it are groaning under endless kilos of chicken from £2.50 (1kg of legs at Tesco, was £2.15 until recently).<p>My tin-foil hat theory here is that they don't want to knock the bottom out of the meat-free market because they're hoping to replace cheap meat with expensive synthetic meat and not let on that it's a false dichotomy.