It's amazing how when you focus on proven (but supposedly boring or old) technology that just works, and works very well, you can devote a lot of other resources to the actual product and usability.<p>Maybe it's the 30 year old in me showing, but I'm sticking with the 'it just works' crowd. Until some other approach provides a staggeringly overwhelming reason to switch. I find scaling up with MySQL to be ridiculously easy, allowing me to focus my time elsewhere. Ram, bandwidth, and fast storage have gotten substantially cheaper in the last few years, making it that much easier and cost effective to throw hardware at scaling up. For 99.9% of the Web, those hardware resources are expanding in value much faster than traffic is increasing.<p>(It's understood other developers find it just as easy to take a different approach)