All the Freebies on the Internet of the past 20 years be it email, search, chat, news/content, video, streaming, social etc have been funded by Ads.<p>The expectation has been there is no upper bound to what Ads can fund. But thanks to Covid and now Chat GPT et al, we know (or atleast all the freebie providers have learnt) there is an upper bound to the Ad/Attention Economy.<p>Theses changes, what's happening at twitter, the tech layoffs, govt regulations and fines, are all signs using Freebies for Attention Capture are not going to endlessly scale.