I've been a diehard Evernote user for a long time, but making it useful required developing my own complicated system "built on" Evernote. To me, Evernote is a platform, rather than a product or system. I don't find it very useful out of the box, and I feel like they have a fairly myopic vision.<p>So it didn't surprise me that the product demo video demonstrated a shocking lack of understanding of customer problems and behavior. Okay, everyone's first red flag is surely the idea of taking pictures of faces, so let's pass right over that one. Now, are they really juxtaposing their contact list manager with a rolodex instead of Apple's Contacts app? While showing their app on an iPhone? I know you can import people from your address book, but this is just... a bizarre demo.<p>Anyway, no one has a problem with how to keep notes on their contacts or remember who they are. People have a problem with not bothering to keep notes on their contacts or remember who they are. The obvious (only?) solution is to automatically "add encounters" when they occur.<p>I haven't tried norada.com yet, but I've been scoping it out because it seems like using it requires no new behavior (it just goes right into Gmail in Chrome). Any norada users care to comment?<p>The way I WANT contact management to work is that when I email or call someone for the first time, it starts a case for them, and slowly grows that over time.<p>Final note, from the appstore reviews of Evernote Hello, another big red flag demonstrating myopia:<p>"Be aware that this app sends a message (without any warning or chance to review) to people when you add them to the contacts list. In my case it was a little embarrassing to tell my clients that I was trying a new app and didn't know it would send them an email without my knowledge."