This is definitely a hot area, but unfortunately, it is also becoming the thing everyone wants to be attached to.
And so the term is becoming increasingly meaningless.<p>It's 2012s "location-based services" or "gamification" or "cloud" (wait, that's still hot). That said, I suspect big data (at least as I think I understand it) has more legs. But defining what it is is important else it becomes yet another buzzword.<p>Are compete.com and quantcast big data? Is eBay who analyze terabytes of user meta data "big data"? Is SeatGeek big data? Is Twitter big data?<p>Just because you have a potentially large database of stuff doesn't mean you are big data. Hopefully the term comes to mean something but right now, I fear it does not.