My suggestion is to spend less time doing the kinds of work that you want to move away from, and start spending more time doing the kinds of work that you want to move towards doing. People notice what you do, and associate you with it, and then ask you to continue doing more of the same.<p>It might sound like I'm being flip, but I'm not. The problem is that following this advice is difficult. It might involve, for example, ignoring the tasks you are actually supposed to be working on, and doing other tasks instead which are more aligned with your career progression. This could have the affect of pissing off your boss, or getting you fired if you're not careful. This is a line that you have to toe if you want to change your career path swiftly.<p>It may involve, as another example, deleting most items from your resume, so that it contains only the things you want to work on. If your resume is then missing too much, you'll need to find creative ways to gain experience, such as doing meaningful work for open source projects. If you have a comfortable savings, one thing you could do would be take a year off work to spend time on gaining skills, notoriety, and personal connections via open source projects which you could then put on your resume.<p>To reiterate: you will do more of what you work on. So, do everything you can to avoid spending time on the wrong kind of tasks for your goals.