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Startups should consider starting their own podcasts

13 点作者 mijustin将近 2 年前

15 条评论

version_five将近 2 年前
Conflicts of interest aside, it sounds like a poor use of time for most startups, who are presumably building something and would want to be targeted with their marketing; I&#x27;d expect only a small number to have a good potential customer base in the podcast set.<p>There way be like a lifestyle&#x2F;influencer founder angle for certain people that could get you the attention of similarly minded VCs, personally I think thats a lame strategy.
NickC25将近 2 年前
I&#x27;m running a startup. We certainly do NOT need a podcast - we have a physical product, and since we&#x27;re only 2 people, we don&#x27;t have the time to produce a podcast, let alone the time to do a podcast <i>well</i>. We have a product to make, and customers to make it for. We&#x27;re not even in tech - so there&#x27;s very little content that I can utilize for more than one episode, or more than 20 minutes. I can tell my story, the company&#x27;s value-prop, where we&#x27;re at, and where we want to be in about 5 minutes tops. Probably less now that I think about it.<p>Honestly, I don&#x27;t get why everyone is hopping on the podcast bandwagon. It makes no sense - just because someone has something interesting to say once doesn&#x27;t mean they have something interesting to say every week going forward, especially if they aren&#x27;t someone with a wealth of experience over multiple decades.<p>One of my neighbors produces a podcast for fun, and it&#x27;s admittedly low budget and not his primary focus, he just enjoys it. I went on once to talk about my experience in AI, and I realized that I&#x27;m incredibly awkward on camera and can&#x27;t often speak clearly enough to get a point across efficiently, so going on once and seeing myself fumble around spectacularly was definitely a learning experience, and probably good for me.<p>What freaked me out, though, is how people reacted to it. The episode probably had 20-30 views on YT or whatever platform he posted it on, but some of the responses, (both written and short-form video) were outright disgusting. This got me thinking - why do people care so much about what 2 random people are talking about, especially when those 2 people have no deep expertise on such a subject? Do people have nothing better to do with their time? Do people not have the ability to discern between a low-budget setup with 2 guys just talking about their experience versus someone who has spent decades in a particular industry or sector? And if they do, why react so strongly?<p>Seeking &quot;engagement&quot; is cancerous.
Flipflip79将近 2 年前
&quot;blog contributed by transistor.fm&quot;<p>Just in case the content didn&#x27;t give it away that this is just a weird ad.
arvidkahl将近 2 年前
I appreciate this idea. Podcasts have the unique quality of allowing your company culture to subtly permeate the airwaves on which they&#x27;re consumed. I listen to above&#x2F;board by Paul Jarvis and Jack Ellis who are building Fathom Analytics. Besides discussing the business behind the product and the technical challenges, I can sense how much it means to them to bootstrap an independent business and to be a real alternative to the Google products we all loathe. This is the kind of information you can&#x27;t reliably communicate through landing page copy. The human voice has subtlety no marketing text could or should ever want to express.<p>If this is a window into the soul of a business, then it&#x27;s a competitive advantage in a world of brands eager to be perceived as authentic. There&#x27;s still lots of room for manipulation, but it becomes harder to fake when you&#x27;re recording a show.
yakshaving_jgt将近 2 年前
Wow. Every comment so far here disagrees with the idea that startups should have podcasts.<p>I don&#x27;t think every startup needs a podcast, but my startup has a podcast and actually it&#x27;s been great for us. Many people in our industry actually recognise us as the people who do The Reinsurance Podcast rather than the people who write the reinsurance software.<p>Our podcast has definitely helped establish us as an authority in the reinsurance industry. I believe our podcast was actually the #1 podcast in Bermuda at one point.
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porter将近 2 年前
Who has time to listen to all these podcasts?
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catboybotnet将近 2 年前
Next you&#x27;re going to tell me we need daily meetings in the morning, after lunch, and before closing...
robtaylor将近 2 年前
co-founder of podcast hosting platform says why you need a podcast...
miobrien将近 2 年前
I&#x27;m skeptical of the audience for such a podcast. Also, seems like it would require a lot of time that could be used to focus on the actual business. Sure, maybe you could assign someone in marketing to run it, but even then I would make sure it didn&#x27;t take up too much of that person&#x27;s time. And for startups with low headcounts, I&#x27;m not sure there is such a &quot;marketing&quot; person.
pc86将近 2 年前
It&#x27;s much more likely that you should be <i>on</i> (relevant) podcasts than you should be producing your own.
zcesur将近 2 年前
we&#x27;re just two bootstrapped cofounders and my cofounder has been doing a lot of user interviews to understand our potential customers&#x27; needs and improve our product [1]<p>we soon realized these interviews had a lot of gold nuggets which we had to share with the world, so we started publishing these on youtube [2]<p>since then it&#x27;s naturally evolved into a podcast series and we think this initiative actually made a big difference for us. ymmv<p>[1]: <a href="https:&#x2F;&#x2F;www.linkedin.com&#x2F;feed&#x2F;update&#x2F;urn:li:activity:7077280355241594880" rel="nofollow noreferrer">https:&#x2F;&#x2F;www.linkedin.com&#x2F;feed&#x2F;update&#x2F;urn:li:activity:7077280...</a><p>[2]: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;@algora-io">https:&#x2F;&#x2F;www.youtube.com&#x2F;@algora-io</a>
magic_hamster将近 2 年前
The major (and only?) claim the author has in favor of starting a podcast is that listeners jump in to share free consultation.<p>I don&#x27;t know. It doesn&#x27;t seem like a good reason to start a podcast. But if you have the time and motivation to do a podcast, and make it a good podcast for your listeners, I guess it could be a nice side effect.<p>The better way to go at it would be to note down the problems beforehand, find an expert and plan an episode around them.
kspyy将近 2 年前
the world doesn&#x27;t need more podcasts
balls187将近 2 年前
Yes your startup needs a podcast, if your startup involves podcasting of some sort.<p>Otherwise I think not.
throwaway1777将近 2 年前
No… no it doesn’t.