It is always a little bit bizarre to see things like this. Domains are generally for organisations, for good reason: they cost money to acquire, they're globally unique, and they cost money to run.<p>Identity is a funny thing, and certainly online it is ambiguous because most of us think of it as being in some way absolute: we have our identities regardless of context, and we want our technology to reflect that.<p>I'd argue in reality our identities are functions of association. Groups we're part of, etc. Online identity as-is is like that, but with a feudal relationship between the "domain administrators" and the people who associate with them.<p>The right answer isn't to atomise identity (that's technically pretty hard to do anyway) but to make those identity-and-means-of-communication hosts into bonafide associations, owned by their members, operated for their benefit, and operated as constitutional democracies with rights to protect minorities and elections to the organisation's board, committees, or key executive positions.<p>We in tech need to get past the idea that the social problems that have emerged from the internet have technical solutions. Maybe some do, but the vast majority do not.