I agree with the conclusions of the article, but I'd add that people see search and chatGPT differently because search ultimately drives traffic to their own site - it's almost like a kind of advertising, while LLMs learn from their content and don't give anything back. They arguably could remove human traffic from your site if people don't need to go there to get the information.<p>I see what LLMs are doing as completely legit, it's not copying, it's more like getting a small nudge towards learning something when they scrape your site, but it's not analogous to search.