Advertising on the Internet is going the way of social. The new Facebook timeline changes for brands that have a very influential affect on how companies can promote themselves on Facebook is one example. New expectations for advertisers by Facebook & social media will shape the online advertising of the future. Much of what many of us don't like about advertising now may not even be allowed in many places. If you don't believe me then ask some marketers how they feel about not being able to use landing tabs for their Facebook page.