Gosh, yes, I find this style of obtuse labeling of buttons to be really annoying. It's especially prevalent when you're trying to get to API docs on some new framework you're checking out. Like, don't tell me I want to get started. Take me to the docs so I can decide if it's worth my time.<p>On reflection, this progression from <i>function</i> to <i>call to action</i> to <i>obfuscated self-help-ish verbiage</i> seems more like a general trend in marketing at all levels. Obviously, it must work in A/B testing, but I'm not sure it works in the general case. Here in the 2020s I think it serves as a kind of regurgitation of 1960s argle-bargle that's a callback to what's embedded in the brains of the children of boomers who picked up their parents' linguistic preference for out-there-isms to describe sensations of freedom from the old rigid hierarchies of the 1950s. So it's an appeal to nostalgia as much as a form of vaguely insulting corporate-speak.