I think 2 of 3 of the shown features are a bad idea.<p>First, the sliding shelves. I can see a package get stuck in the upper shelf, and then when the shelf moves, fall down behind, onto the lower shelf, making it impossible to push the moved shelf back and close the fridge. And it's not something rare -- sometimes I have plastic bags freeze to the back wall. Or something sticking up into the upper shelf. With still shelves nothing wrong happens to these, but with moving one it does and would annoy consumer.<p>Second, the box in the door on hinges... As soon as someone lets it drop-open, they'll have it break both the hinges and stopping points, and get feet injure. I had a similar thing happen with a piece of furniture. This will require a big repair of the entire door.<p>The ice cubes feature is interesting. But you have those in your fridges today with some bottle dispenser, etc. I mostly saw these features being idle.<p>So, as usual the featured fridge has nice features that failed the test of life.<p>My current fridge of choice is Liebherr brand, which makes them simple (no digital stuff), with very convenient shelves, and very quiet.