Has anyone heard about the Google newspaper ads? I received an email to my adwords account email today offering $1000 free credit to beta test this service.<p>Do you think this will be successful? I wonder why they're starting to target newspapers instead of staying online. Newspaper readers are dropping in replacement of them reading the news online so i wonder why would they do this and if it'll be successful?
Google ads will work on the newspaper medium. Traditional newspaper ads are distruptive marketing: the content of the ads is not similar to the content. Google will have content sensitive newspaper ads, which will work a lot better.