5 tips to humanize your brand<p>By having an overall strategy and using specific types of posts to reach your goals, social media can be a cornerstone of your marketing.<p>Social media is more important than ever...<p>1⃣ BE HELPFUL
– Respond to comments.
– Answer questions promptly.
– Connect a chatbot to your page to answer general questions.
– Include important information like your hours, website, address, and phone number.<p>2⃣ BE A LEADER
– Share original content that shows you know what you're talking about and solves a problem.
– Answer followers' questions on your page, and provide other links or resources that might help.
– Post about your achievements. Recognition can be a great selling tool.<p>3⃣ BE RESPONSIVE
– The average response time for a brand to reply on social media to a user is 10 hours.
– However, 32 percent expect a response within 30 minutes, and 42 percent expect one within an hour.<p>4⃣ BE OPEN & HONEST
– If you make a mistake, admit it. That will show you are human and build trust.
– When someone asks you a question, answer it as honestly (and personally) as possible.
– Avoid copy-and-paste customer service responses.<p>5⃣ BE HUMAN
– Creating posts on social media that sound like they came from a real individual
– as opposed to a brand
– takes some extra effort.
– People join social sites to interact with other people (not companies), so make sure your posts sound personable, relatable, and real.