Toyota C++

Hm ... I thought the model was really called the C plus plus, but that seems to be just a sub-page. There's also <a href="http://www.toyota.ca/toyota/en/vehicles/prius-c/features-benefits/exterior" rel="nofollow">http://www.toyota.ca/toyota/en/vehicles/prius-c/features-ben...</a> playing on "C sharp". Weird. Are they trying to target programmers?

THIS IS TERRIBLE.<p>Toyota is a huge company with serious technical and process chops and it wasn't out of the realm of possibility that they had done something interesting with C++.<p>Instead, one fucking dumb joke?<p>I'm sorry if I missed something awesome here but can someone please edit the title on this? "Car company uses obscure pun to sell cars" would do.

6 months ago, somewhere in Toyota, a programmer was asked "I know this is a bit outside your job description.. but could you help us out with this little project?"

clever stuff, thinking outside of the box.