Here’s the gist:
- The rising interest in the science of designing behavior has also sprouted dozens of competing, and at times conflicting, methodologies.
- Though the authors often flaunt their way as the only way, there are distinct use cases for when each method is appropriate.
- Behavior modification methods fall into four distinct types: amateur, expert, habitué, and addict.
- Each behavior type requires the use of the appropriate technique to be effective. Using the wrong method leads to frustration and failure.