It's not about whether or not it was created by AI. It's about the quality, relevance, usefulness, and uniqueness of the content.<p>Or as Google likes to put it: Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT).<p>I use AI in my writing all the time, but I don't simply let it write the whole thing. AI can only work with what it's given. If you ask it to "Write me an article about XYZ", it will regurgitate what its read online. Google will see that and say:<p>- This article does not demonstrate that the author has the right Experience.<p>- They may or may not have established their Expertise.<p>- No one else is linking to this content, so it's low on Authority.<p>- There's nothing to show this person to be trustworthy.<p>- The content may be relevant and useful, but it's not unique.<p>That's a lot of dings.<p>By contrast, if you use AI as an assistant rather than a writer, you can:<p>- Base your article on your own unique experience.<p>- Establish your expertise faster than ever before, by allowing AI to help you brainstorm, finish thoughts, and edit your content.<p>- Build relationships with real people. No one wants to link to a bot.<p>- Create bonds of trust by actually engaging with your audience.<p>- Create content that has never been created before.