Thank you FluidDjango for posting this. You just saved me money.<p>After reading this article, I realized this just happened to me. I ignored the messages (From "Brain Cool IQ"), thinking that they were spam. Didn't bother reading them. Thankfully I had not yet deleted them.<p>The first message, on Mar 8, advertised the service. Then, on Mar 22, I received three messages in a row. The first advertising the service, the second welcoming me to the service and inviting me to cancel with a "STOP" message, and the third with some stupid fact.<p>In my case, the STOP message, which I sent just about 20 minutes ago, seems to have worked. I got a response claiming I was unsubscribed from messages and fees.<p>I never subscribed to anything in the first place. This is fraud, plain and simple. In my case, I ignored the first advertisement sent on the 8th. Had I actually subscribed to this service, they wouldn't need to advertise it first. Since their first round of messages on Mar. 8 didn't succeed, I imagine they got bolder and decided to subscribe me (and everyone else in that batch) without my having asked.<p>Since this was from a few days ago, I cannot check to see if anything was billed to my Verizon account yet. That would show up on the next invoice. I did change my account settings right away, blocking all Premium SMS message services.