The rise of surge pricing: ‘It will eventually be everywhere’

<a href="https:&#x2F;&#x2F;archive.ph&#x2F;2023.09.15-181254&#x2F;https:&#x2F;&#x2F;www.ft.com&#x2F;content&#x2F;d0e3bcb5-b824-414e-bfac-4c0b4193e9f0" rel="nofollow noreferrer">https:&#x2F;&#x2F;archive.ph&#x2F;2023.09.15-181254&#x2F;https:&#x2F;&#x2F;www.ft.com&#x2F;cont...</a>

<a href="https:&#x2F;&#x2F;archive.ph&#x2F;yS3UO" rel="nofollow noreferrer">https:&#x2F;&#x2F;archive.ph&#x2F;yS3UO</a><p>It is usually hard to tell the difference between surge pricing and price discrimination (efforts to charge more to those that can pay more).

I don&#x27;t think it&#x27;s a fair comparison to compare current dynamic pricing practices with haggling. I can&#x27;t go into the pub and haggle the price of a dynamically priced beer.

Surge pricing would tend to make planning impossible and depress activity in that market.