> Some will say: ‘YouTube is a private company, so it can decide for itself who to host and who can make money on its platform.’ Okay, but some of us – me included – are not free marketeers. We believe society has a right to curb the behaviour of big business, especially where it impacts on consumers, users and citizens.<p>Then curb it. Pass legislation, use alternative platforms, refuse to agree with unfair Terms of Service, lobby against it and stop feigning helplessness. Google mediates with advertisers, if you upload content that offends those advertisers then you won't make money. It could not possibly be easier to understand.<p>How would society even 'remediate' Russell Brand being demonetized? Do we invent a new, unsustainable advertising company to support crackpot conspiracy theorists?