Genuinely of two minds about this piece - on the one hand, the cynical hand, it <i>feels</i> (to me) like one of the second-tier pitches you see in Mad Men that's meant to contrast with a top-tier Don Draper pitch...<p>... but on the other hand, the optimistic hand, it's compelling to consider what "optimizing for feeling in software" <i>could</i> mean, beyond just an impressive-sounding mission statement for The Browser Company.<p>... of course, back to the cynical hand for a moment, it's hard to read something like this:<p>> You see — if software is to have soul, it must feel more like the world around it. Which is the biggest clue of all that feeling is what’s missing from today’s software.<p>and just take it for granted. Really? The thing that software should have is soul, and that means it should feel like the world around it(?) and that's a clue(??) that feeling is missing?<p>... but back to the optimistic hand for a second, who cares how the piece is written if it's making you think about how to make software, writ large, radically <i>better</i>? Or even just making you think, as it made me think, that software, writ large, CAN be radically better than it is? Because the piece is right! OKR culture feels crappy! Down with KPIs!<p>And back and forth I could go. I upvoted this piece because I think it could spark some interesting discussion here - anybody else of two (or three, or...) minds about this?