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An open letter to our community

249 点作者 gmjosack超过 1 年前

48 条评论

cmcaleer超过 1 年前
I think it might be too little too late. I do wonder if this was always the plan with classic door-in-the-face technique, but I can&#x27;t imagine they would have anticipated the absolute magnitude of backlash. Their product certainly isn&#x27;t as special as they clearly think it is, and the fact that they attempted to unilaterally change the contract in as egregious as way as they did is unacceptable and not behaviour I would want from a vendor I&#x27;m reliant on. Anecdotally, I&#x27;m seeing a lot of game devs being surprised at relative ease of migration in some instances, though I imagine there are megaprojects which will have a much worse time.<p>Crow had to be eaten but it looks like they&#x27;re only tasting the feathers.
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peteforde超过 1 年前
It&#x27;s really telling to me that we&#x27;ve heard not a peep from co-founder and CTO Joachim Ante.<p>Oh wait, apparently he is no longer CTO as of May 2023.<p>Well, what was his last official statement?<p><a href="https:&#x2F;&#x2F;blog.unity.com&#x2F;community&#x2F;updated-terms-of-service-and-commitment-to-being-an-open-platform" rel="nofollow noreferrer">https:&#x2F;&#x2F;blog.unity.com&#x2F;community&#x2F;updated-terms-of-service-an...</a><p>&quot;When you make a game with Unity, you own the content and you should have the right to put it wherever you want. Our TOS didn&#x27;t reflect this principle - something that is not in line with who we are.<p>We charge a flat fee per-seat -- not a royalty on all of your revenue. Building Unity takes a lot of resources, and we believe that partnerships make better services for developers and augment our business model -- as opposed to charging developers to pay for Unity’s development through revenue share.<p>When you obtain a version of Unity, and don’t upgrade your project, we think you should be able to stick to that version of the TOS.&quot;<p>Well, that all sounds pretty good to me! Perhaps its time for Joe to pull a Steve Jobs style comeback.
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gmjosack超过 1 年前
This is basically everything policy wise they needed to do to quell the storm. This is honestly what should have just been announced originally. So much reputational damage just to arrive at a reasonable model weeks later.<p>I&#x27;m happy for all the Unity developers out there that are breathing a sigh of relief. Hopefully they can ship their ongoing projects but I&#x27;d be hesitant about a continued long term relationship with Unity after this.<p>This isn&#x27;t the first Unity backlash and I&#x27;d be surprised if it&#x27;s the last.
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tombert超过 1 年前
If they are willing to retroactively change the TOS once, why wouldn&#x27;t they do it again once the smoke has settled?<p>I don&#x27;t make games, I have nothing at stake in this fight, but this just feels like PR damage control and to be completely honest, I don&#x27;t think most software engineers are so absolutely dependent on (proper noun) Unity to risk this company doing shady stuff again, and I suspect this entire ordeal will work as great marketing for engines like Unreal.<p>A part of me thinks that the CEO (and all the other executive morons who decided to make the installation fee) was sitting there thinking &quot;what are they going to do? Move to Godot?&quot;, but if that was their line of thinking, and if they seriously did not think they were competing with Unreal, then I really do not see what business they have being multimillionaires in charge of any kind of decision-making process.
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MikeBVaughn超过 1 年前
&quot;We should have spoken with more of you and we should have incorporated more of your feedback before announcing our new Runtime Fee policy. Our goal with this policy is to ensure we can continue to support you today and tomorrow, and keep deeply investing in our game engine.&quot;<p>It is hard to think of a diplomatic response to this specific framing. Of course the first substantive paragraph was this. It&#x27;s inevitable, and I&#x27;m convinced it&#x27;s encoded into some fundamental physical constant.<p>If a company actually, once, for-real avoided this specific sort of mealy-mouthed, boilerplate-indirect-corporatese semi-apology, I would seriously consider using their product solely on that merit alone. I&#x27;m fairly certain I&#x27;m not the only one who feels that way, and it&#x27;s sort of amazing that nobody appears to have figured that out.<p>Surely someone in some sort of corporate PR position at some company is reading this. Think about it. Seriously think about it.<p>---<p>Edit: this isn&#x27;t a personal criticism of the author either, I&#x27;m pretty darn sure that this the post was vetted and revised by at least one layer of PR and legal. The issue is an intractably systemic one that is not rectifiable by any individual. Outside of maybe the C-suite, I&#x27;m skeptical the that it makes any sort of sense to attribute blame to any individual for this type of corporate apology.
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risingsubmarine超过 1 年前
A definite improvement but the CEO needs to go. It&#x27;s the only way to begin restoring long term trust. Developers &amp; publishers are extremely wary of unstable business partners.
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Scalene2超过 1 年前
If you as a gamer or developer are unhappy with this outcome or are unhappy that this happened at all.<p>Have a reminder that Godot (an open source MIT License) game engine could use your support, Godot offers a way to address this long term instead of relying on a contract with an untrustworthy company:<p>Use:<p>Homepage with download links for Latest and LTS versions for Android, Linux, macOS, Windows, and Web (you can build for iOS but cannot write on it).<p><a href="https:&#x2F;&#x2F;godotengine.org&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;godotengine.org&#x2F;</a><p>Code&#x2F;document&#x2F;contribute:<p><a href="https:&#x2F;&#x2F;docs.godotengine.org&#x2F;en&#x2F;stable&#x2F;contributing&#x2F;ways_to_contribute.html" rel="nofollow noreferrer">https:&#x2F;&#x2F;docs.godotengine.org&#x2F;en&#x2F;stable&#x2F;contributing&#x2F;ways_to_...</a><p>Donate&#x2F;fund: <a href="https:&#x2F;&#x2F;fund.godotengine.org&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;fund.godotengine.org&#x2F;</a><p>IMO there is nothing Unity can realistically do to regain trust, when a corporation shows you what their goals are and how they plan to reach them; believe it.
bangonkeyboard超过 1 年前
Unity is not trustworthy. This was not the first time they&#x27;ve changed terms unilaterally, and will not be the last.<p>This letter should be seen as a rickety runway extension: finalize any Unity projects you already have in development, but make sure you move to another engine in the immediate future.
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rybosworld超过 1 年前
This is better than what they announced originally but it doesn&#x27;t cure the breach of trust.<p>I have no doubt that as long John R. and Tomar B. continue to run the show, that the company will behave unethically again in the future.
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gmerc超过 1 年前
Oh, it’s community now, not “prospective bagholders” and “pigs for slaughter”.<p>Next they are gonna push a narrative of greedy mid level managers over hiring and building fiefdoms like everyone else. The Metagame for the C level is zero risk and zero accountability<p>They can fuck right off and fire the CEO<p>Management knew this was going to be controversial including internally so they hid it from employees who could have told them just how bad the idea was and how many edge cases they had to consider.<p>Management needs to be fired.
Macha超过 1 年前
So, if this had been what they launched with out the window, I don&#x27;t think they would have had the same uproar. I don&#x27;t think this is a door-in-face technique planned retreat (compared to the &quot;leaked&quot; proposal earlier this week which basically just started the install count at 0 and increased a revenue threshold, but still maintained it applied to existing games developed under the current deal).<p>I don&#x27;t think this is enough that I would consider Unity for a new project (compared to my niggling doubts on my projects using Godot and Bevy in the past that maybe I should just bite the bullet and learn the &quot;grown up&quot; engine, until this announcement). That would require something a bit more iron clad renouncing their claim to be able to change the deal like this.<p>I don&#x27;t know if Unity considers it a success that they&#x27;ve moved from their customers being in a &quot;port everything now&quot; rush to &quot;Well I wouldn&#x27;t take that deal, and a lot of customers will now not be upgrading Unity or developing their next titles in Unity&quot;.<p>But I guess as a consumer this moves my position to &quot;someone should sue them for a declaratory judgement that making this retroactive is not legal&quot; to &quot;Well, guess I&#x27;m not investing in learning Unity&quot;.
alexb_超过 1 年前
People are going to continue to complain, but I honestly think this is a pretty good walk back. It addresses all of the more legitimate things people were upset about:<p>- $1,000,000 income floor for a trailing 12 months<p>- Doesn&#x27;t apply to old versions<p>- Billed a lesser amount of 2.5% revenue if available, so low-cost indie games don&#x27;t get destroyed<p>Not to mention, removing the requirement to have &quot;Made with Unity&quot; on the free version? Surprised they would change this - it wasn&#x27;t really a problem for most people, and afaik getting rid of the &quot;Made with Unity&quot; was one of the main reasons people would buy the non-free versions of Unity.<p>I think this is probably the best they could have done for indie devs. As it turns out, pushback works. They did destroy a lot of trust with developers with this move though. Going to be hard to get any of that back.
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drpossum超过 1 年前
I like how the CEO can&#x27;t be bothered for this, though. Shows real leadership
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DiabloD3超过 1 年前
A lot of the game developers I know are either dropping Unity projects right in the middle of development to switch engines, or they&#x27;re working on their last Unity project and abandon the engine forever.<p>You&#x27;re only going to see major(-ly incompetent) studios from now on using it (ie, big enough to pressure Unity into complying to their licensing requirements, ie, Microsoft or Nintnedo kind of big).
markhaslam超过 1 年前
This seems very reasonable actually?<p>Being able to choose 2.5% revenue share (half of Unreal) does not sound bad to me. And very glad they removed the retroactivity of the new fees.
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skilled超过 1 年前
I didn’t follow this very much but did they basically tried to enforce this on people out of the blue? If so, that must sting like crazy to have to walk it back with the addition of losing trust and goodwill of your users, not to mention those that went on to different engines.<p>How high up does this rank in “the dumbest decisions you can make” chart?
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glimshe超过 1 年前
Their executives make millions. They make millions because they are supposed to have unique insights and skills that the rest of us don&#x27;t have. These insights are supposed to exactly avoid this situation where they probably killed the company with an absolutely irresponsible plan (from a business perspective). I think this is a historical blunder in the the industry and will be studied in business schools in the future.<p>There is no amount of walkback that will work here. The only possible way out, if any is even possible, would be a summary dismissal of their entire leadership team due to gross incompetence. These people don&#x27;t deserve even minimum wage, much less the millions they make. A junior business manager out of school wouldn&#x27;t have made such irresponsible, company-killing move. These are some of the worst executives in gaming history, to be honest.
INTPenis超过 1 年前
Trust is a fickle thing. Why would a new game creator use Unity with the fear of suddenly having the rug pulled from under your with another ToS change? Doesn&#x27;t he realize this?
spl757超过 1 年前
Done bun can&#x27;t be undone. Just another example of the enshittification that&#x27;s rampant.
wildermuthn超过 1 年前
Some meta-commentary about executive leadership: the skills required to gain such a position are orthogonal to the skills required to exceed at such a position. Clarifying Questions:<p>1) What type of person gets hired as CEO?<p>2) What type of person excels as CEO?<p>3) What type of person seems most suited to being a CEO while actually being least suited?<p>Possible Answers:<p>1) the salesmen, the connected, the take-crediting, the attractive, the eloquent, the politically savvy, the ambitious, the tactical<p>2) the decisive, the persevering, the give-crediting, the communicative, the empathetic, the trustworthy, the humble, the strategic<p>3) When confidence is unwarranted<p>Both types of people have high confidence, but only one type has a good reason to be confident. Both types are effective in making plans and executing upon them, but where the first type’s plan’s focus on personal success, the second type’s plans focus on mutual success.<p>Is there a good way to distinguish between the two? Yes, but subtly — have their former direct reports gone on to success outside of the candidate’s current sphere of influence? The first type will drag along the people they can trust to support their personal ambitions, elevating them in the process. The second type will elevate their direct reports without grasping on to them as life preservers in choppy political seas.<p>Being a good CEO is a very difficult job, and should be rewarded. It is the most important job anyone can have at a company. It is also the hardest to fill with the right person, given the hordes of ill-suited confidence men seeking their own stardom.
VohuMana超过 1 年前
Too little too late, at least for me. I have been slowly working on some game ideas I want to make, in this process I have been checking out different game engines to see which one meets my needs best. With these changes I have removed Unity from my list of engines I am considering using. Granted I am just one dev and definitely don&#x27;t represent the community as a whole so who knows maybe I am in the minority here.
endisneigh超过 1 年前
It’s interesting how some complain companies don’t listen to them, and others say that it doesn’t matter if changes are made after (rightful) complaints.<p>I have absolutely no stake in this and I’m sure these aren’t the same people, but it is interesting.<p>From reading the original proposal and this new one, they should’ve gone first with this one. I’m sure unity developers will hesitatingly continue their work.
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opyate超过 1 年前
Tangential: what other downloadable software makes (or, tries to make) money with &quot;revenue share&quot;?<p>I&#x27;m aware of these not-downloadable-but-is-digital services&#x2F;stores&#x2F;platforms that do:<p>- app stores (Apple takes 30%, Google takes 30%)<p>- content (YouTube keeps 45%, Twitch takes a cut)<p>- e-commerce (Etsy 5% transaction fee; eBay takes a %)<p>- music&#x2F;podcast (Spotify; SoundCloud)<p>- e-learning (Udemy; Teachable)<p>- gaming (Steam takes 30%; Epic takes %12)<p>- rental (AirBNB service fees; Turo commission on each car rental)<p>- freelancing (Upwork&#x27;s sliding fee; Fiverr takes 20%)<p>But Unity is DOWNLOADABLE software, not a platform&#x2F;app-store&#x2F;SaaS. So, why revenue share? Surely most devs just make free-standing&#x2F;downloadable games that don&#x27;t tie into any platform-y features?<p>AFAIK, even Unity Enterprise [0] is just source code, support, 3-year LTS bug fixes, and the only real thing that&#x27;s platform-y is the build server, which seems to cost extra anyway.<p>0. <a href="https:&#x2F;&#x2F;unity.com&#x2F;products&#x2F;unity-enterprise" rel="nofollow noreferrer">https:&#x2F;&#x2F;unity.com&#x2F;products&#x2F;unity-enterprise</a>
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generationP超过 1 年前
[EDIT: False; see comments.]<p>From a viewpoint of &quot;will it be compatible with a DRM-free release that doesn&#x27;t phone home&quot; (i.e., playing by GOG rules), this doesn&#x27;t seem to solve the problem at all. What is in it for them? Why per install and not per sale?
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rybosworld超过 1 年前
These words are an improvement of the situation but nothing here can be considered legally binding.<p>For all intents and purposes, this is meaningless until they update the old ToS to prevent this from happening again.
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peteforde超过 1 年前
YouTube Unity dev channel CodeMonkey just did an excellent summary of the revised TOS changes.<p><a href="https:&#x2F;&#x2F;youtu.be&#x2F;m4OzqgTa_hk?si=xiuNmYNVEgNoZ-Dj&amp;t=455" rel="nofollow noreferrer">https:&#x2F;&#x2F;youtu.be&#x2F;m4OzqgTa_hk?si=xiuNmYNVEgNoZ-Dj&amp;t=455</a><p>I have linked to his interactive exploration of their fee calculator, which should set many &quot;what if&quot; scenarios to rest.<p>Nobody can really say anything educated about the long-term impact on trust, but I suspect that if they can Riccitello things will return to something of a baseline and nobody will be talking about it in a year.<p>I trully cannot fathom Riccitello&#x27;s tenure remaining viable on the other side of this. He is a dead man walking, corporately speaking.<p>I&#x27;m reminded of a favorite allegory which seems perfect for today:<p>New CEO walks into her office just as the old CEO is leaving. Old CEO says congrats and good luck; I left you three sealed envelopes which you should open in times of crisis.<p>Things go well until they don&#x27;t. First letter says &quot;blame your predecessor&quot;.<p>This fixes things until the next crisis. Second letter says &quot;blame the technology&quot;.<p>Nothing could go wrong, until it does. Third letter says &quot;write three letters&quot;.
Rapzid超过 1 年前
People woke up to the fact that Unity Technologies is a dirty Ad company. That toothpaste isn&#x27;t going back in the tube.
aschearer超过 1 年前
What a bizarre self-own to just end up at &quot;2.5% of revenue when you earn one-million or more in a year.&quot;
pushcx超过 1 年前
Does anyone have the text of this? For me the page appears momentarily, then is replaced with a blank white screen reading &quot;An unexpected error has occurred.&quot; The archive.org copy is also broken. (Most likely some kind of analytics or ad erroring because of a browser privacy setting.)
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omgmajk超过 1 年前
Heads has to roll in the c-level space for them to Ever get the trust back. This walk-back is reasonable but they will still lose a majority of their customers. I am glad that people late in their projects can still ship and see a profit and hopefully move on to another engine.
purplecats超过 1 年前
ask for something you know will cause backlash (an anchor point) then recede to what you actually want
29athrowaway超过 1 年前
Too late. They issued an ultimatum and proved they can change their time at any time for any reason.<p>That got people thinking that it&#x27;s an unacceptable risk and they are working on mitigations.
hysan超过 1 年前
Dropping this on a Friday with a fireside chat happening in the afternoon on the same day leaves a bad impression. A blog post announcement is ok, but my reading of this is that there is no guarantee that they will not attempt a retroactive change again (ex: their TOS change and removal). This is a step in the right direction, but feels there’s still a long gap to bridge if they want to earn back trust.
drra超过 1 年前
Unity attempt at cash grab is nothing new but since it backfired they are using their sweetest words to walk it back. This is happening all the time in ecosystems where businesses are built completely relying on a single vendor or platform. The difference is hardly anybody hears or cares about it.<p>You are not doing good job if your company or business model can be killed by anyone else than you or your customers.
egypturnash超过 1 年前
&quot;I’d like to invite you to join me for a live fireside chat hosted by Jason Weimann today at 4:00 pm ET&#x2F;1:00 pm PT, where I will do my best to answer your questions.&quot;<p>Awaiting countless variants of &quot;who the hell thought this price change sounded like a good idea, and are they fired yet&quot;.
jhaehl超过 1 年前
While a good portion of developers will still be switching engines and staying there, as an AR developer, there isn&#x27;t really anywhere else for me to go aside from developing with WebXR. Because of this, I am glad to see these changes.
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CatWChainsaw超过 1 年前
Trust is like a nice glass vase... It takes a long time to make one. It takes seconds to break one. And you can put it back together, but you&#x27;ll always see the cracks from The Last Time This Happened.
olgeni超过 1 年前
The tone of this post is exactly the same as a company would use after a very public incident of harassment or discrimination. So, they probably realized it was not the smartest thing to do.
jenkstom超过 1 年前
Why can&#x27;t we just come out and say that the agent &#x2F; capital model is consumer antagonistic and work on fixing it? This is just a symptom, the cause needs to be addressed by the legislature.
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throw7超过 1 年前
Why is this not being given by the dude that made the initial pronouncement? I&#x27;m not affected by unity, but if I was I&#x27;d think long and hard about being fooled twice.
rybosworld超过 1 年前
Original pricing scheme was the brainchild of John R and Tomar B. As far as I am concerned, this announcement changes nothing with those two still present.
yellow_lead超过 1 年前
Did they wait so long to release it on a Friday?
xyst超过 1 年前
got to love the Meta-esque “I am sorry” opener. At least they made changes to the program though.<p>I feel Unity violated trust of community. No going back. Today it’s a claw back. Tomorrow (future) it’s back to f’ing over the community once the heat wears off. Or a new CEO is appointed.
sdfghswe超过 1 年前
It takes 20 years to build your reputation and only 5 minutes to ruin it.
momojo超过 1 年前
I&#x27;m out of the loop but used to use Unity as a hobbyist. What&#x27;s been going on? The letter and comments hint at an out-of-the-blue policy change? Who was affected?
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pikseladam超过 1 年前
new comers won&#x27;t chose unity.
lijok超过 1 年前
Still not listening are they
an5超过 1 年前
Salut