A lot of these products descend from their Applied Predictive Technologies acquisition back in 2015.<p>APT was a very interesting company. It was a hybrid between a business consulting company and a software company.<p>And by that I mean, if you saw them at the Harvard career fair they would tell you that they were a consulting company, and if you saw them at the CMU career fair they would tell you that they were a software company. Because they preferred to hire their consultants from Harvard (and others) and their software developers from CMU (and others).<p>And the truth was in the middle. The software half of the company built data analysis and business analytics software platforms, that the consulting half of the business drove on behalf of clients as part of engagements.<p>It was a consulting company that, rather than building their consulting work on a mess of excel and powerpoint, built it on a robust in-house data analysis platform instead.<p>Quite a unique place.