"Apple's chief executive Tim Cook said the firm wants to hire more staff in the UK, in contrast to redundancies seen across the tech sector.<p>"He said the company wants to take on more staff to work in artificial intelligence (AI)."<p>Interesting approach from Apple in terms of AI development in recent months. Compared to AWS, Google, Microsoft et al the firm seems to have been keeping a relatively low profile and just innovating quietly without the hype and hyperbole.