For better or worse the rewind CEO seems to have a huge chip on his shoulder, that's probably good for the company near term, but it is funny and could cause strategic missteps if he thinks they need to "win" on too many fronts. He muted Avi's response on his announcement then went to multiple threads Avi was in and posted his product (mockup) as a response. Just the other day he went from publicly sharing his deck and talking about how open he is because they build so well or something to complaining about copycats.<p>I think that they are fighting a battle on too many fronts for a very new company, and getting into hardware tends to be a death knell, so we'll see if it matters. I'm just hoping Mac can basically do what they do but built in to the OS without requiring a 3rd party, seems doable.<p>They're also the same company that touts privacy so much that people don't realize their queries and context for those queries go to openai.