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Braid is dead, long live Braid

145 点作者 inmygarage超过 1 年前

22 条评论

dylan604超过 1 年前
I can some what sympathize with part of what it sounds like here getting crushed by people committing credit card fraud. I had a small little company online in the early day's of the interweb's online payments. We had a very niche retail site, and for a few months we were increasing sales month-to-month. We'd get sales, the merchant company would approve them, and we'd ship out the product. Right up until the point where we got hit with enough fraudulent sales in what had to have been a coordinated effort that it killed us. The card numbers used were stolen, and we got hit with a massive amount of charge backs. Except, now we're out the inventory and no money to restock. It was the end of the retail side of us. To this day, I still have some sort of PTSD from that experience. I have a new site being worked on integrating with a popular modern card processing company. I am terrified to let the site go live and get hit with fraudulent charges again. I am on the fence of not even allowing for sales through the website.
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xmcqdpt2超过 1 年前
&gt; Our product was not in any sort of legal gray area (e.g. crypto) and fit within the bounds of existing law. From the day we started until the day we shut down, we’d spend millions of dollars to build a best-in-class compliance program to sit alongside our offering.<p>I worked in AML for a short time, and this:<p>&gt; There were myriad buckets of n users who loved having a financial account designed just for them. A few examples from our own data: coparents, houses, art collectives, extended families who get along, teams, people who share livestock, churches, punk bands, weekend hustles, extended families who don’t get along, wiccans, and our team’s personal favorite, firehouses.<p>sounds like a compliance nightmare. Who is the beneficial owner of the wiccans collective bank account? What happens when one of the punk band member turns out to be an Iranian national? If three art collective members all deposit 5000 in one day, is that &quot;smurfing&quot; (splitting transactions so that they are under reportable thresholds)?<p>I think there is a good argument to be made that our current regulatory regime is bad, I&#x27;m not defending it. In this current regulatory environment though, &quot;business style accounts but for informal small groups of individuals&quot; cannot possibly make sense as a product. Their sponsor bank obviously didn&#x27;t care when they were pulling minuscule numbers (10mm in monthly volume on a business account is really not very much to most banks.) Once Compliance finally decides to look at that Braid account, I&#x27;m sure it makes perfect business sense to offboard it for risk reasons. I&#x27;m shocked they didn&#x27;t realize this.<p>ETA: If you are going to build a Fintech, please go listen to The Dark Money Files podcast first,<p><a href="https:&#x2F;&#x2F;www.thedarkmoneyfiles.com&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;www.thedarkmoneyfiles.com&#x2F;</a><p>Maybe hire them to tell you if your product makes sense. You can&#x27;t &quot;move fast, break things&quot; with FINRA, it&#x27;s NOT easier to ask for forgiveness from OFAC, etc.
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orthecreedence超过 1 年前
&gt; Every dollar a startup can raise is a gift. For a time I lost sight of this, and I won’t make that mistake again.<p>This seems like too general of advice. If you are profitable without raising, that in itself is a gift. Why take on debt if you don&#x27;t need to? This might apply to fast-growth ventures that need to outpace competition to have a chance at existing, but not every company is structured like this or is in a market that requires this.<p>&gt; A regulatory rug pull can and will outstrip any early traction or compliance gold stars that you think might save you.<p>Interestingly, this reminds me of all the apps built off Facebook&#x27;s APIs in the early days. They would regularly remove one feature that was catastrophic. It&#x27;s difficult to base your existence on some whale&#x27;s whims, but in some ways often inevtiable too.<p>&gt; A critical third-party informed us that they’d changed their mind on a key technical decision.<p>I&#x27;m so curious who. I got sick of dealing with Plaid&#x27;s ceaseless API changes and ended up writing my own scraper for Wells Fargo transactions. I doubt they were using Plaid though XD.<p>Overall a really interesting writeup and I&#x27;m thankful to the author for sharing.
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buffington超过 1 年前
That was such a well written, introspective, and vulnerable story. I&#x27;ve had several opportunities to experience similar rides with very similar endings, and know how gut wrenching failure feels. And how it&#x27;s often just a failure, with nothing learned. With writing like this, though, the rest of us get to learn.
raverbashing超过 1 年前
&gt; Initially, we thought leveraging third-party software would help us move faster and focus on our core offering.<p>&gt; What we found, instead, was every additional partner had the potential to break big, important parts of our stack.<p>Sounds like a, literally, very expensive lesson to learn<p>And the other side of this is also worrying, I wouldn&#x27;t put it past Braid being one of the biggest customers of this 3rd party, (unless it&#x27;s a big one like AWS) and then you shoot yourself in the foot with a non-planned deprecation making your customers migrate.
zoogeny超过 1 年前
&gt; every additional partner had the potential to break big, important parts of our stack ... &gt; our distaste for contractual and technical lock-in grew dramatically<p>I learned this through osmosis at one financial-adjacent company I worked for. Every senior technical manager was extremely hostile to any third-party integration. I personally saw several product driven initiatives completely dropped because it would require even the slightest lock-in.<p>When I see posts on HN or Reddit where the startup mentions a tech-stack built entirely on third-party services, I cringe. That is one of my main frustrations with the current AI wave - where most businesses are only viable with a quality of AI that is available only through third-parties. I believe in 3-5 years we&#x27;ll be reading a lot of blog posts just like this one telling the same story about how their AI startup was forced to fold due to some locked-in provider changing policies.
edpichler超过 1 年前
I thought I was going to read about the Braid (masterpiece) video game.
tarr11超过 1 年前
I appreciate stories like this, they are the memento mori of startups.
Scubabear68超过 1 年前
One of the critical observations here for me is: whatever your primary product &#x2F; value proposition is, make sure to build that out internally yourself, and not buy it from a 3rd party. According to the author, Braid repeatedly bought third party fintech products as core pieces of their platform rather than building it. This simply makes you a hostage to those companies.<p>I also echo some other top comments here - payments and banking is very highly regulated, and for good reason. The base concept seems extremely ripe for fraud.
gumby超过 1 年前
&gt; Myth: Your Early Adopters Are Your Best Customers<p>These folks suffered an extreme case of Early Adopters being unlike the majority, but anyone who gets this advice should read Crossing the Chasm (one of the 2 or 3 non-worthless business books, even if it&#x27;s really only a single drawing).<p>Basically: consider the bell curve of a product&#x27;s life span: First early adopters, then the early majority (your volume customers once you really have PMF), then on the other side of the midpoint: late majority and then the laggards).<p>The think is your early traction is on early adopters: people with special needs (not usually fraudsters :-), who find your product so valuable that they can put up with its bugs and lack of features to get value out of it, or just people who like the latest thing.<p>The features the early adoptors want not only are rarely what the majorities want, they could work <i>against</i> what the majorities want. The gap between the early adopters and the majority is a &quot;chasm&quot; -- huge, hard to get across and, as with Braid, often something a company falls into and dies.
EdwardDiego超过 1 年前
I wanna know who the critical third party was, and also why the regulators said &quot;Yeah but nah&quot;
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DEREKSUSUAN超过 1 年前
Have you ever gotten your coins stolen from your wallet or invested in an ICO that turned out to be a scam, you are not alone because this happened to me too. I initially lost $90,000 in just 3 months from Cryptoallday, I contacted the authorities and they refereed me to a bitcoin recovery agent who helped me recover all my funds within less than 2 days… I’m speaking out to improve our awareness of these cryptocurrency thieves and help you if you have been a victim yourself. Simply email: CRYPTORECOVERYHACKER @ GMAIL COM
KronisLV超过 1 年前
What an unfortunate story, trying to do most stuff right and caring about what you&#x27;re doing, yet failing due to a lot of things mostly outside of your control. I&#x27;d feel justifiably wronged by the bank and the vendors of the third party tech.
DonHopkins超过 1 年前
Oh no, I was hoping this was about a Braid remake, like Time Travel Understander!<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=1fABGyVzVwI">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=1fABGyVzVwI</a><p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Braid_(video_game)" rel="nofollow noreferrer">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Braid_(video_game)</a>
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aiunboxed超过 1 年前
Well written, I guess the key takeaway for me was to be a little wary about being dependent on building businesses on partnerships, there are few .. I have personally seen some business teams in incumbent partners using small startups for their pumping their own metrics and once their motto is over they can pull the plug.
pyrophane超过 1 年前
It&#x27;s like Venmo meets a corporate card program.
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astrange超过 1 年前
It&#x27;s amazing anyone ever thought there was a fintech sector when it only seems to have about two useful companies (Stripe and Betterment).
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jrflowers超过 1 年前
I am hopeful for the future of this findom app
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chirsz超过 1 年前
When I saw the title, I thought it is the video game Braid[1].<p>I really want the Anniversary Edition.<p>[1]: <a href="http:&#x2F;&#x2F;braid-game.com" rel="nofollow noreferrer">http:&#x2F;&#x2F;braid-game.com</a>
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valyagolev超过 1 年前
&quot;We’ve found our cohort of wildly passionate early adopters... Unfortunately, these people are criminals&quot;<p>reminds me of another exciting and hip big fintech-adjacent industry
shane496超过 1 年前
I offer this testimony to all victims who have suffered financial loss from fraudulent investments, lottery scams, romance scams, or any online scam and thought it was over. I was introduced to cryptocurrency trading and investing by a group that contacted me online. I invested a total of 28,000 USDT, and the broker which i was introduce to ripped me off completely, i was deceived and also made me a false promises. But luckily, I immediately contacted the Cyber Retrieve that I knew so well. I received complete help from them, by recovering my money from the brokers and perpetrators with whom I invested my money with. And It took Cyberetrieve Service 48 hours to recover my money. I hereby recommend their service to anyone who is looking for any form of financial recovery, contact Cyberetrieve.<p>Email: Cyberetrieve@mail.com WhatsApp: +1(716} 545-4535
dean2432超过 1 年前
I was hoping to read about the video game (man, I loved that game)