A premium-lite offering is what’s missing for me to subscribe. The Australia cost of premium is at least $21.99 and there’s no opt out for the music offering which I will never use, making it bad value compared to an ad blocker.<p>About $12 is all I’m willing to spend per month given the much lower content consumption compared to even prime video for me, and that includes Amazon prime for about $12 anyway.<p>I bring this up because the article mentions Youtube seems to have killed that off, which I suspect will drive more ad blocker usage rather than more people switching to full premium.