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Show HN: A gallery of dev tool marketing examples

3 点作者 kuba_dmp超过 1 年前
Hi I am Jakub. I run marketing at a dev tool startup <a href="https:&#x2F;&#x2F;neptune.ai&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;neptune.ai&#x2F;</a> and I share learnings on dev tool marketing on my blog <a href="https:&#x2F;&#x2F;www.developermarkepear.com&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;www.developermarkepear.com&#x2F;</a>.<p>Whenever I&#x27;d start a new marketing project I found myself going over a list of 20+ companies I knew could have done something well to “copy-paste” their approach as a baseline (think Tailscale, DigitalOCean, Vercel, Algolia, CircleCi, Supabase, Posthog, Auth0).<p>So past year and a half, I’ve been screenshoting examples of how companies that are good at dev marketing do things like pricing, landing page design, ads, videos, blog conversion ideas. And for each example I added a note as to why I thought it was good.<p>Now, it is ~140 examples organized by tags so you can browse all or get stuff for a particular topic.<p>Hope it is helpful to some dev tool founders and marketers in here.<p>wdyt?<p>Also, I am always looking for new companies&#x2F;marketing ideas to add to this, so if you’d like to share good examples I’d really appreciate it.

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