Related post on HN (2023-06-06): Chrome still hasn't changed its opinion about dropping JPEG XL support (<a href="https://news.ycombinator.com/item?id=36213330">https://news.ycombinator.com/item?id=36213330</a>)
<a href="https://foolip.github.io/interop-reactions/" rel="nofollow noreferrer">https://foolip.github.io/interop-reactions/</a>
This is a list of Interop 2024 proposals sorted by number of reactions - JPEG XL definitely wins
Assuming Chrome wants to push a different technology and that's why they don't want to help the adoption of JPEG XL, what would be that alternative technology they want to push instead?