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One year post-acquisition, X traffic and MAUs in decline, report claims

46 点作者 webwanderer超过 1 年前

5 条评论

HillRat超过 1 年前
I think we&#x27;re pretty much out of interesting things to say about post-acquisition Twitter (Twixtter?); it seems to have settled into a stable state of lower expenditures counterbalanced by a smaller userbase and significantly reduced ad revenue, coupled to a dependency on lower-quality ads relative to pre-acquisition buyers.<p>I&#x27;m hard-pressed to think of any changes that, at least in my experience, have qualitatively improved the experience, but the bleeding appears to have slowed, app reliability is reduced but not apparently an existential threat, much-feared competitors have had little effect on market share (particularly Meta and TikTok&#x27;s dismal attempts at capturing Twitter users), and, while Bluesky has picked up a great many high-profile posters, Twitter has replaced that volume to some degree by becoming what&#x27;s essentially a more socially-acceptable Gab.<p>The only question is whether, given the predictable failure of Musk&#x27;s attempt to become a subscription-based rather than ad-based business, its cash flow can support a balance sheet that&#x27;s loaded up with debt based on an unsupportable valuation. Twixtter may be stable, but &quot;stable&quot; doesn&#x27;t necessarily mean &quot;surviving.&quot;
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andrewstuart超过 1 年前
Replacing links with images and no context is essentially a bug that Twitter hasn’t fixed.<p>And the X rebrand is the same.
nubinetwork超过 1 年前
Just wait until they start charging for accounts
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paulpauper超过 1 年前
Doesn&#x27;t seem too bad. The great &#x27;Musk exodus&#x27; to many were predicting never happened.
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retox超过 1 年前
No shit, the legacy media has done everything it can to sour advertisers on buying from the site because the ad money pool has begun to dry up.