I'm one of those 1m, but just to see what all the fuss was about. To be honest I'm still a little bemused as to what unique problem it solves?<p>Maybe sharing of photos on iOS was a chore, but this is built in to Android by design.<p>The filters are all rather "meh", not especially outstanding or creative.<p>It's really frustrating because normally if I don't use or even like a product and I can still rationalize and see why others might. But I just feel like I'm missing out on "getting it" with this.