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Question - How do you get people to complete a market research survey?

2 点作者 sparknlaunch大约 13 年前
We are currently gathering feedback on our business idea. We have created a short survey on Survey Monkey. How do we find people willing to complete the survey? http://www.surveymonkey.com/s/753VK7N

2 条评论

Tzunamitom大约 13 年前
Lower the barriers to entry. Simplify the survey, make it fun and engaging to enter, take feedback in a place where people have nothing better to do.<p>Unfortunately SurveyMonkey isn't best suited to gathering consumer feedback. The best examples I've seen have been Innocent Smoothies (throw your empty bottles in one trash can or the other to give your "response"), and the taxis here in Dubai, which have a 5 question electronic survey on the back of the drivers' seats. Go for the win and put the survey in a public urinal and have people "respond" by peeing in one direction or another.
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ArekDymalski大约 13 年前
The question will depend on the project development phase you are currently in. I assume that you're on the real beginning - verifying the assumptions about the customer's problem, right? So, you need to identify the actual target group, provide them some more information about the problem you're aiming to solve and ask about details of the problem - not the solution (as some of the questions in you survey are). So, people who have this problem will provide you with info without any inncentives. Those who don't feel any problem - will quit but that's ok coz they're not your target group. So the challenge is not to get lots of data, but data from small, but accurate sample. You can check how we used this approach on <a href="http://www.nanokoan.com" rel="nofollow">http://www.nanokoan.com</a> If you're the leader of the project don't hesitate to fill the survey - you're our target group :)
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