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Meta to charge for ad-free versions of Facebook and Instagram in Europe

174 点作者 pretext超过 1 年前

28 条评论

motoxpro超过 1 年前
Interesting seeing so many people here not seeming to understand this was a response to EU regulation rather than a "good business move" by Meta. i.e. EU making it harder and harder to show ads, not being able to personalize, etc.
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grenoire超过 1 年前
Would it also be possible to get the thirst traps and booty models off my feed too? Just like I get some control over my ad preferences and tags, it'd be very handy to get some feed controls in place.
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madars超过 1 年前
I wonder how it works from the business perspective. There is an adverse-selection argument against introducing ad-free versions of an ad-supported service: the people who are most likely to pay for an ad-free experience are also the same people who are most valuable to advertisers. So if that group is gone, the remaining users could either command less ad revenue, or be shown higher CPM ads (e.g. ads for prescription drugs, not available in EU; or ads for adult content, incompatible with a family-friendly platform). How would this work? Or maybe the adverse selection assumption is faulty? Or maybe this choice could help avoid an EU fine of some sort?
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crowcroft超过 1 年前
Pivoting to a subscription model is going to be incredibly difficult, but long term is critical if Meta wants to offer a platform that makes massive profit, and doesn&#x27;t make a bunch kids want to kill themselves etc.<p>The core issues are kind of related.<p>1. The value of a channel&#x2F;platform to advertisers has an exponential relationship to that platforms reach. This is why Meta is bathing in money, and Snap struggles to make a dollar.<p>2. The people advertisers most want to reach (rich people) are the first to pay to remove ads.<p>I suspect Meta will want to focus on getting minors into the subscription platform initially since they low(er) value to advertisers, and highest risk for regulation etc. and then over team letting these young people stick with the sub model as they grow up. By the end of the decade they would more aggressively be able to move away from an ad-supported model then...
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fluxem超过 1 年前
People here moaned that they despise ads and gladly will pay not to see them. Well, this is the opportunity to do so
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devsda超过 1 年前
It is not ads that people are against when it comes to Facebook.<p>The common concerns are about its algorithmic feed, recommendations, research experiments etc that allow subtle manipulation for commercial and political gains. You can still be subjected to the rampant invasion of privacy.<p>If someone is planning on paying to remove ads and avoid all of the above, I&#x27;m certain that they will be disappointed.
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loeg超过 1 年前
From the horse&#x27;s mouth: <a href="https:&#x2F;&#x2F;about.fb.com&#x2F;news&#x2F;2023&#x2F;10&#x2F;facebook-and-instagram-to-offer-subscription-for-no-ads-in-europe&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;about.fb.com&#x2F;news&#x2F;2023&#x2F;10&#x2F;facebook-and-instagram-to-...</a><p>Discussed: <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=38068635">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=38068635</a>
michaelteter超过 1 年前
This should go over like a lead balloon. Removing ads isn&#x27;t going to also magically spawn content worth consuming. Optimize the user experience enough, and the user will finally realize they are looking at nothing.
datpiff超过 1 年前
&gt; will cost between 9.99 euros and 12.99 euros per month<p>This is surprisingly expensive
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truckerbill超过 1 年前
I&#x27;d pay it if they also didn&#x27;t track my browsing data. Anyone know if that&#x27;s the case?
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jedberg超过 1 年前
So this is basically in response to EU regulations. Will they accept this solution from Meta as being within the sprit of the law?<p>They are basically charging an exorbitant amount to get a legally compatible experience, but now Meta will say &quot;we offer people the chance to use the site untracked, but they&#x27;ve all <i>chosen</i> to let us collect their data to use the site for free&quot;.<p>Will be interesting to see how the EU responds to this.
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jacooper超过 1 年前
Will it completely stop tracking (really stalking) me if I pay? Or is it a joke like YouTube premium, no ads but with all the tracking still on?
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karmasimida超过 1 年前
So now YouTube&#x2F;Twitter&#x2F;Facebook all enters this subscription or ads era.<p>Maybe by raising the entrance fee, could boost the quality.
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shmapf超过 1 年前
<a href="https:&#x2F;&#x2F;archive.md&#x2F;ucz0t" rel="nofollow noreferrer">https:&#x2F;&#x2F;archive.md&#x2F;ucz0t</a>
Shorn超过 1 年前
I choose to imagine a world where this leads to a revitalisation of the internet where “free” services are de-normalised and people start to favour paid services (preferably usage-based rather than subscription-based).<p>Fuck you - I’ll dream whatever I want to.
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ddmma超过 1 年前
You get and feed on my data and then you ask to pay for it. Good luck on my aunt paying for this service that she don’t understand and use it as memory lane
s3p超过 1 年前
Why the $9.99 start price? To me the value of a Meta service would be $4&#x2F;month max. That&#x27;s just me though.
TekMol超过 1 年前
I doubt this is a business decision.<p>Ads on Instagram and FB are not very annoying. Almost nobody will pay to get rid of them.<p>I think it is a way to cope with the GDPR. The GDPR says you can&#x27;t offer a service in return for user data. Aka it is not allowed to say &quot;You can&#x27;t use our service unless you let us also store data unrelated to the service about you.&quot;.<p>But so far, there seems to be no court decision about the approach Meta is taking here. &quot;You can&#x27;t use our service unless you let us also store data unrelated to the service about your OR you pay us money&quot;.
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jitl超过 1 年前
Honestly the ads on Instagram are kind of nice. They’re definitely the best ads I see by a wide margin - mostly likely to actually be stuff I’m interested in.
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mym1990超过 1 年前
Advertising has eaten the world, spit out a nearly incomprehensible version of it, and now those same companies want to charge for the left overs. Nothx.
entropyneur超过 1 年前
I don&#x27;t care about the ads. I&#x27;d maybe consider paying for a Facebook without &quot;suggested for you&quot;.
scotty79超过 1 年前
Does this affect the messenger? For me it&#x27;s the only non-zero worth thing out of whole facebook portfolio.
nikivi超过 1 年前
Would love to pay for no ads on IG, the amount of ads there is insane, only reason I don&#x27;t use it as much.
andrethegiant超过 1 年前
If you tap the Instagram logo in the top left and select Following, your feed won&#x27;t have any ads.
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ViewTrick1002超过 1 年前
Seems like a true consent based &quot;Reject all&quot; button is a critical danger to Facebook&#x27;s business model. Other articles [1] report they are currently in violation of GDPR rights in Europe.<p>&gt; The move follows years of privacy litigation, enforcements and court rulings in the EU — which have culminated in a situation where Meta can no longer claim a contractual right (nor legitimate interest) to track and profile users for ad targeting. (Although, at the time of writing, it is still doing the latter — meaning it is technically operating without a proper legal basis. But this summer Meta announced an intention to switch to consent.)<p>&gt; [...]<p>&gt; As we reported earlier this month, Meta is relying on a line in a ruling handed down by the bloc’s top court, the CJEU, earlier this year — where the judges allowed the possibility — caveated with “if necessary” — of an (another caveat) “appropriate fee” being charged for an equivalent alternative service (i.e. that lacks tracking and profiling). So the legal fight against Meta’s continued tracking and profiling of users will hinge on what’s necessary and appropriate in this context.<p>Typical shady Facebook behavior trying to force everyone to press &quot;Accept all&quot; since otherwise their business model is broken. Hopefully the EU will move quickly to close the legal loophole they are trying to exploit.<p>[1]: <a href="https:&#x2F;&#x2F;techcrunch.com&#x2F;2023&#x2F;10&#x2F;30&#x2F;meta-ad-free-sub-eu&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;techcrunch.com&#x2F;2023&#x2F;10&#x2F;30&#x2F;meta-ad-free-sub-eu&#x2F;</a>
aaronrobinson超过 1 年前
Do people still use Facebook?
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paul7986超过 1 年前
I have a few senior citizen friends posting(re-sharing) this untrue rumor for years ..making me roll my eyes each time. I&#x27;m sure they&#x27;ll be happy the misinformation they&#x27;ve spread for years&#x2F;years is coming true....no longer misinformation.
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HappyDaoDude超过 1 年前
The most surprising thing, to me, was for once I got the timing spot on! Usually when I predict things like this I am way off on the timing but this is right on pace. In that sense it is like an economist predicting a crash, one of the twenty will be right.<p>The question is now, how many years until they start moving features behind the paywall like limits on how many people in a message chat? Or view limits (aka twitter&#x2F;x) I suspect 3-5 years.