A lot of people here are bringing up all of the expensive gear surrounding the iPhone that helped give it the professional look. This isn't unique to iPhone as a sensor.<p>I work in TV and have spent a great deal of time on set shooting. The only time I've ever relied entirely on the camera's sensor and lens for a high quality image is shooting outside, and even then that requires adjustments, such as facing away from the sun, moving away from contrasty shadows, ect.<p>Outside of documentaries, every other shoot will have a great deal of time, effort, and money spent on lighting and set design to elevate what is being shot. For scripted projects/films, an even smaller % of shots will be shot with the raw, available light/environment.<p>What Apple did with the iPhone 15 proved that the iPhone can be used in a professional setting without being the on set bottle neck. For example, a short film shoot which had it's budget blown entirely on renting an Alexa will be bottle necked by the lack of lighting for the scene. Similarly, a short film which had its budget blown entirely on renting lights will be bottle necked if its shot on an iPhone 4.<p>The goal is balance and for smaller productions, that balance is found in budgeting. If anyone on set has an iPhone 15 Pro in their pocket, the shoot suddenly has a viable second camera-- maybe its not good enough for the entire shoot, but its surely going to be good enough as a B-Cam or even as an A-Cam in certain scenarios where a smaller form factor is required to get the shot.<p>I don't think Apple is sugar coating their demonstration here with all the expensive toys being used in parallel with the iPhone. The use of these tools in parallel with the iPhone IS the demonstration.<p>Like any good video, if its shot correctly and edited correctly, you won't have an easy time visually identifying what sensor is being used.