It's hard to believe that this is genuine. I believe that Fairphone is better than many other companies when it comes to pushing consumerism, but in the end their business model is also producing and selling stuff. Companies might start out with the right motivation, but as long as their financial and social incentives are not aligned, the financial incentives will win every time.<p>Another good example is Patagonia, a brand I personally love and buy. They are better than many other brands that don't give a shit about the environment, but in the end they exist because a lot of people buy their stuff. Sure, it's great now that they donate the profits, I guess.<p>But in the end, convincing people to just not buy stuff would be the best thing to do. Companies that are trying to play both sides are suspect to me.