Social Network Marketing:
Where to Next? <a href="http://www.emarketer.com/Report.aspx?code=emarketer_2000433" rel="nofollow">http://www.emarketer.com/Report.aspx?code=emarketer_2000433</a>
these are interesting reports...<p>here are some attributes of existing social networks that i believe are making them attractive to advertisers:<p>- all the customers are in one place (a single medium) so they're easier to target
- users naturally cluster themselves by interest, & many are similar demographic
- communication tools make word of mouth more efficient (e.g., I record all my recommendations)
- advertisers can buy off some users to enter spam into the network
- network growth rates are high
- ad prices are cheaper than tv & print ads (for the time being)