<i>Axios cites unnamed sources in a report that Apple is pausing advertising on X.</i><p>"Pausing". Until the next billionaire's club meeting, Tim and Elon kiss and make up, and it's back to business as usual like last time?<p>I hesitate to type out the cynical hot take, but at what point does a company just say, "ya know, you're just not worth the headache"? How many times does the company representative have to say, "we're losing advertising dollars, and it's all the fault of The Jews!" before you just cut ties, and don't want to be associated with that noise?<p>Those are somewhat honest questions, because I'll allow a little "well, with a multi-billion multi-national corporation it's just not that easy". I really would like to know why it's obvious to me to "as of today, we are pulling our advertising with $COMPANY, and we won't be coming back any time soon", but not obvious to (for example) Tim Cook.