Advertiser exodus expected to deeply impact X ad revenue, analysis indicates

Seems the free market is doing it's job, but I assume Musk will of course see it differently and start suing right, left, and center.

<a href="https:&#x2F;&#x2F;thehill.com&#x2F;homenews&#x2F;media&#x2F;4312813-elon-musk-facing-scrutiny-antisemitic-post&#x2F;" rel="nofollow noreferrer">https:&#x2F;&#x2F;thehill.com&#x2F;homenews&#x2F;media&#x2F;4312813-elon-musk-facing-...</a><p>When your owner reads the tweet <i>&quot; “I’m deeply disinterested in giving the tiniest shit now about western Jewish populations coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much.”&quot;</i><p>and replies with, <i>&quot;You have said the actual truth.&quot;</i> (<a href="https:&#x2F;&#x2F;twitter.com&#x2F;elonmusk&#x2F;status&#x2F;1724908287471272299" rel="nofollow noreferrer">https:&#x2F;&#x2F;twitter.com&#x2F;elonmusk&#x2F;status&#x2F;1724908287471272299</a>)<p>then your company has a problem if they seek to be an attractive platform for advertising. Most people understand and recognize troll behavior, and the frantic excuse making trolls make when they&#x27;re exposed. The people that engage in this sort of behavior hate facing accountability for it, and make ridiculous excuses for it when caught.<p>X has become what the owner wanted it to be, but that is just incompatible with what advertisers want to be associated with their brands. They have just made deliberate product decisions that appeal to a smaller - by dollar value, at least - target market.

Been watching the OpenAI drama play out on X for three days now: media sites everywhere embedding X tweets.

So what you&#x27;re saying is there&#x27;s gonna be little to no advertising on X? Sounds like a feature to me. Maybe I should join.

I you consider that the plan from the start was to destroy Twitter entirely, then everything is going swimmingly. The major hiccup was for Musk to be forced to buy it for much more than it was worth, but other than that, Twitter is pretty much on it&#x27;s way to being just a hollow husk of its former self.

Twitter is de facto non-profit.

Someone is going to get some cheap adds for end of the year?

Oh hello, if it’s not the consequences of my own actions.

Good riddance to X.

This whole issue is completely blown up. No one cares if your ad shows up next to hate speech. It doesn&#x27;t mean that the advertiser supports that hate speech.

Media Matters was being very disingenuous here.<p>They curated feeds specifically trying to find offensive content and then refresh their feeds until they could find an ad placed near offensive content.<p>You could pull this trick on any tech company: Google, Facebook, etc. But Media Matters hates Twitter&#x2F;X and Musk, so they&#x27;re focused there.<p>People forget that Media Matters is a political organization, created by a Clinton loyalist, that works closely with a number of super PACs also created by David Brock. They target their political enemies and that&#x27;s it.<p>Anyway... these advertisers will be back. This weekend&#x27;s fiasco about OpenAI proved that there is a need for X -- none of the breaking news was coming from Threads or some random Mastodon server.