On the one hand, the article and the talk it is about stresses the severity of the moral transgression: "moral meltdowns", "really crossed very bright lines", "ethical collapse".<p>But on the other hand, the implications of the moral failure for the moral status of the company and its employees is pushed far away into the corner:<p>- "These are great companies, great organizations, good people"<p>- "misguided companies"<p>- "good people at great companies"<p>The list that follows is something you can retroactively apply to numerous instances of corporate wrongdoing, but also provides an enormous amount of false positives and a false negatives.<p>Thousands of businesses don't meet these criteria and yet are morally compromised (e.g. Cargill). Thousands of businesses do meet these criteria and yet aren't going to be called out as "ethically collapsed" by the author <i>before</i> they've been outed and widely accepted as failed.