I so totally don't believe that. The author says he published five books through traditional publishers and had a "weekly column in The Financial Times", so it's basically impossible to say if self-publishing is good for you if you don't already have that background.<p>Or, consider the proffered scenario: 'Then when you meet someone and they ask for your business card, how cool will it be when you can say, "here, take my book instead."'<p>Not cool at all. My uncle was like that. He wrote a book and tried to get anyone else to read it. I couldn't get past the first few pages. It's like going around to everyone saying "read my blog - I'm so insightful!"